Product
designer
who ships.

Currently open to senior IC and lead roles. Previously at [Company A], [Company B], and [Company C]. 5 years making complex systems feel obvious.

Email LinkedIn CV

Selected work

Project One

Lead Product Designer 2024

Redesigned the core onboarding flow, reducing time-to-value from 14 days to 3. Increased activation rate by 38%.

Project Two

Product Designer 2023 →

Built a 0→1 analytics dashboard used by 4,000+ finance teams.

Project Three

Product Designer 2022 →

End-to-end design of a B2B checkout flow. Conversion +22% in 3 months.

How I work

  1. 01

    Understand the system

    Before pixels, I map the flows, the edge cases, and the business model.

  2. 02

    Find the friction

    I read support tickets, watch sessions, talk to users who churned.

  3. 03

    Design decisions, not screens

    Every element earns its place. If I can't explain why, it doesn't ship.

  4. 04

    Ship, measure, iterate

    Portfolios show the before and after. I track what happened in between.

About

Georgy Shelkanov.

I'm a product designer with 5+ years working on B2B SaaS and fintech products. I specialize in complex workflows: the kind where users are experts in their domain but the software makes them feel like amateurs.

I work closest to engineers and PMs, speak in tradeoffs not preferences, and consider shipping a feature table stakes. The real work is knowing what to ship next.

Tools

  • Figma
  • Principle
  • ProtoPie
  • Framer
  • Linear
  • Notion

Let's talk.

shelkanov@gmail.com LinkedIn CV